News with a View - Technology Videos

A picture equals thousand words and a moving picture equals thousand pictures - such is the power of video.
Small wonder that technology videos, a more recent manner of disseminating technology news, are a popular marketing tool of most companies selling gadgetry and/or technologies. Then there is the deteriorating attention span of readers/viewers - another factor that makes videos a more attractive marketing option. Who wants to plod through the yellow pages or through small print technology news? Who wants a fact file in a droning monotone, accompanied by still shots of the product in a powerpoint presentation? Avail, instead, the instant information provided by a technology video.

Take, for example, Digital TV. Demonstration of how that particular technology works, through a technology video, leaves no room for doubt. People are assured that what they see is what they get and will line up to choose Digital TV over every other sort. The video can further offer comparisons and help the consumer choose to his advantage. Also, remember the old adage - you hear, you forget; you see, you remember? Technology videos probably act on this principle.

Technology news can be pretty dry and incomprehensible if served in the conventional manner. Packing in all the features of a product in the limited space often does not do justice to the product. It can be a daunting task for the page creator and equally so for the reader. It puts him off before he reaches the bottom of the page, whereas a lively video will have you wanting to see more. Moreover, it is difficult for the prospective buyer to translate, say, Intel XXXX into what he will actually get in terms of everyday operations. A video offers a clear picture, literally.

A short video film, strategically embedded in various related web sites is just the thing to boost sales and to differentiate your product from the others. A single click takes the prospect through 2 minutes of intensive watching, hearing and reading and he most likely comes away mesmerized and converted. Technology videos are definitely on!